zero wasteNew in French-speaking Switzerland: a reusable pizza box
Pizzerias offer packaging instead of cardboard. The company Recircle, which is launching this operation, estimates that in Switzerland 40 million boxes end up in the trash every year.
On Wednesday in a pizzeria on rue du Petit-Chêne, in Lausanne, Recircle, a company that supplies reusable packaging to restaurants, presented its Box Pizza to the press, on the occasion of its launch. Beyond the simple object, it is a new principle in this sector of fast food.
Customers receive their dish in this packaging (material: PBT and glass marbles) against a deposit of 10 francs added to the price. After use, simply bring it back to one of the 1,800 partner establishments in the country (list on the Recircle website and app) to recover the money deposited.
Forty million take-out pizzas per year
Pizza is the best-selling dish to take away, says Recircle, which estimates that 40 million are sold in Switzerland each year. The packaging ends up in the trash because the soiled cardboard cannot be recycled. Hence the interest of an alternative. As it is washable, the Box Pizza can be used more than 200 times. It is made in our country and was developed in collaboration with two German-speaking partners for the design and production. The goal is to keep the dough crisp. “It was the subject of heated discussions, indicates Jeannette Morath, director of Recircle. For many pizza makers, pizzas must above all remain crispy, while many customers are above all concerned that they remain hot. So we designed a flexible ventilation system.”
New habit to adopt
After a test phase, the real start took place this week. In Geneva and Lausanne, for example, two pizzerias in each city offer this service. Recircle hopes to attract more. As proof, it started its activity in 2016 with 24 partner establishments. As to whether pizza eaters will have the motivation to bring back their box, the company wants to be confident: “Any change in habits takes time, but we are seeing a profound change in mentality in favor of the environment.”