The Apple Store app will display two new advertising inserts before Christmas!

A few months ago, Apple announced the arrival of new advertising inserts on the App Store. Subsequently, we learned that it intended – like many – to develop its advertising activity by adding two new inserts, one on the home page Todaythe other on the pages of each application. These should appear before December 31, 2022.

Indeed, some developers have received an invitation from Apple to an online session, focused on App Store advertisements, which will take place on September 21. The latter mentions new placements in the App Store iOS app, which will be available in time for this holiday season.

Apps are more important than ever – for consumers and for brands. And, with new opportunities coming to Apple Search Ads, you can promote your apps on the App Store to engage even more customers this holiday season. Join our webinar for insights to help you plan your year-end app promotion strategy. We look forward to seeing you.

As a reminder, the Californian firm currently only has two dedicated slotsthe first in the main tab Research and the second in the results of the latter. The new inserts would be clearly identified as such by a small blue pictogram Announcement. This approach is obviously not neutral, it will certainly allow developers to make themselves known outside of research (on the first page, the most visited). For its part, Apple could kill two birds with one stone, by monetizing the maneuver.

The Apple Store app will display two new advertising inserts before Christmas!

Leave a Comment