Jay-Z invests in a startup that wants to robotize pizza making

The rapper has invested, through his investment fund, in the Los Angeles startup Stellar Pizza.

Through his investment fund Marcy Venture Partners, rapper Jay-Z is the lead investor in a Los Angeles-area startup that makes pizza using a robot.

Stellar Pizza, which raised $16.5 million in this round, was founded in 2019 by three former SpaceX engineers. The goal is to make ordering a pizza faster and more affordable through automation. A robot can produce up to 420 pizzas per day, knowing that a pizza takes about 5 minutes to prepare.

Lower costs

The customer places an order via a mobile application, sends a signal to a robot located in a truck, which prepares and cooks it. According to the company, this is to reduce the cost of rent and labor.

The startup, led by Benson Tsai, has more than 30 SpaceX employees. They bolstered their culinary team with the arrival of former SpaceX executive chef Ted Cizma and pizza chef Noel Brohner.

Stellar isn’t the first company to design robot-made pizzas. Other companies of this type have suffered notable failure, points out CNBC, citing Softbank-backed Zume Pizza, which was valued at $4 billion. The company closed its business in January 2020 and has since shifted to making compostable packaging.

Marcy Venture Partners has already invested in other brands like Savage x Fenty, Rihanna’s franchise, relief Bloomberg.

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