In less than a month, Apple will announce its quarterly results

It is now official: the next call between Apple and its investors to discuss its financial results over the period from July to September is planned. This will take place on Thursday October 27 at 2 p.m. on the west coast of the United States, so midnight at home. The same day will be specified the exact turnover of the firm according to each sector of activity, via a press release of which we will keep you informed.

Apple’s revenues are thus separated into five main categories. The most prolific in recent years has been that of iPhone, which should once again be powered by the quartet of new models announced earlier this month. Next come services (24% of the total in the second quarter of 2022) then wearables, the latter being mainly represented by the Apple Watch and AirPods. Finally, it is Macs and iPads that bring up the rear.

What to expect ?

During the last 90 days, we have therefore been able to discover several mobiles including the iPhone 14 Pro and the iPhone 14 Pro Max which would sell very well according to initial estimates. The devices could have already been sold several tens of millions of unitsthus generating a turnover possibly up by several points compared to the third quarter of 2021.

But these smartphones only arrived a few days ago, while two laptops presented at the Worldwide Developer Conference in June were able to take advantage of several months to find buyers. These are the MacBook Air M2 and the MacBook Pro M2, both powered by new top-flight proprietary chips. At several thousand euros each, these products should confirm the score of Macs at least equal to that of iPads in terms of profits.

The annoying questions

The call with investors will also be an opportunity for Tim Cook and Luca Maestri (Chief Financial Officer) to answer questions from major shareholders, particularly on issues of production and confidentiality. Any concerns about delivery delays and personal data protection could be addressed there: watch for our summary next month.

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By: Keleops AG

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