Gatorade introduces a $70 connected water bottle

Gatorade has just presented the Smart Gx Bottle, a connected water bottle capable of measuring the user’s needs in real time.

Today everything can be connected. The smallest object has its “intelligent” version which interacts with its environment. Based on this idea, the energy drink brand Gatorade has just released a surprising product. The Smart Gx Bottle is actually a connected water bottle.

If it is not the first in this market, far from it, it is the first time that a brand established and known as Gatorade has started selling connected water bottles. With the Smart Gx Bottle, the firm promises ultra-high monitoring of the user’s hydration. The water bottle has a dedicated application, available only on iOS for the moment. It is then able to provide information on the ideal consumption.

A smart water bottle to always optimize

Equipped with an LED ring on the cap, it allows you to monitor your consumption at a glance. If the product may seem useless in daily use, Gatorade ensures that it is a real plus for athletes. With a connected water bottle, recovery is optimized.

Depending on the intensity of the physical activity or even on the way it was carried out (violent but short or long and regular effort) the needs of the body are not at all the same. Gatorade analyzes all this data with the “Sweat Patch”. As its name suggests, it is a patch that sticks to the skin.

It then measures the level of sweating as well as the concentration of mineral salts in perspiration. This data is then transmitted to the application for analysis. From there the telephone will warn the user of the optimal recovery level and thus of his consumption to be had in the hours which have followed his effort.

Sport and new technologies: the search for performance

By pushing the analysis to this point, Gatorade touches on a market that is becoming increasingly important, the mix between sport and new technologies. For several years, sports clubs have been trying to analyze our every movement to optimize performance. In addition to working on strategy during matches or on recruitment, technological advances can be used to improve the condition of athletes.

In addition to a gourd and a patch, Gatorade offers for sale on its website small “capsules”. They must make it possible to give taste to the water and to add the mineral salts essential for recovery. Sold together in a “starter pack” the bottle and the “capsules” cost 70 dollars. For the patch you have to add 25 dollars. Deliveries are currently only available in the USA.

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