Citing a “discriminatory” practice, the state imposed a fine on Apple and prohibited it from marketing its phones if they are not accompanied by the charger.
Brazil on Tuesday (September 6th) banned Apple from selling its iPhones without offering chargers, accusing it of selling incomplete products to its consumers, reports Reuters.
Brazil’s Justice Ministry fined the group around 2.3 million euros, ordered it to stop selling iPhone 12 and later models, in addition to suspending sales of any iPhones not being accompanied by a charger.
This is, according to the authorities, a “deliberately discriminatory practice against consumers”. Apple’s argument that the removal of the charger was intended to limit greenhouse gas emissions was dismissed.
No more charger since 2020
Since October 2020, Apple has stopped providing chargers in the boxes of its iPhones, in order to reduce the ecological footprint, especially during transport. Only the charging cable is now provided, and no longer the adapter. However, iPhones are the only smartphones to use Lightning technology, an Apple-specific connection, used since 2012.
At the same time, there is a good chance that these Lightning ports will soon be history: Apple seems to have plans to bring its iPhones into line with the rest of electronic devices, now using the USB-C system. This is the case for other smartphones and tablets, but also Macbooks, since 2015.
The European Union is also putting pressure on the American giant in this direction. The European Commission voted, last June, the obligation for all smartphones, tablets, consoles and cameras to use this USB-C charger by 2024.