The crisis also affects the personal computer sector, but apparently not Apple! This is what emerges from the last report signed Strategy Analyticswhich looks at the state of sales in the third quarter of 2022. We discover that Macs would have represented no less than 14% of products sold, thus positioning itself in fourth place among the most efficient companies in this area.
But that’s not counting on the year-over-year growth numbers, where Apple actually wins the top-performing manufacturer award. The company thus sold 26% more Macs between 2021 and 2022, while all the competitors studied by Strategy Analytics are here in free fall. The most significant drop being that of HP, with 32% less sales over the same period!
The recipe for success
Some of the things that make users lean more towards Macs than Windows-based PCs include a ideal integration with the rest of the Apple ecosystem. This makes it much easier to quickly transfer files from iPhone to macOS than through the Microsoft operating system. Similarly, many now enjoy using their iPad as a secondary display to extend their interface with Sidecar functionality.
With this, Apple has conquered professionals with an installation offer dedicated especially to companies. Hardware customers include airlines and the Tokyo Metro. On the services side, the Business Essentials suite is there to deploy iCloud and security solutions in the blink of an eye on a complete fleet of machines, from a single, streamlined platform.
Global Speed Loss
The rest of the market, overall, has decrease of 15% according to data from Strategy Analytics. The other manufacturers to face this rather difficult situation here are Lenovo (-16% between the third quarter of 2021 and the third quarter of 2022), Dell (-25%) and Asus (-16%). For the rest of the manufacturers, the average is -17%.
Will resilience be able to prevail, with the resumption of economic activities following the COVID-19 pandemic and the shortage of chips? On your bets.