Apple is about to launch advertising boxes between its programs broadcast live on its Apple TV + offer. This would initially concern football during the North American Football Championship.
While Netflix has just launched an offer with advertising, Apple seems to want to follow the same trajectory. According to the American media Bloomberg, the apple brand will broadcast advertising during Major League Soccer matches, the North American football championship, both on its paid AppleTV + offer, but also on the free application.
The US company’s advertising side generates about $4 billion in revenue a year, but it’s looking to grow it by double digits. For this, Apple recently entered into a 10-year, $2.5 billion deal to broadcast Major League Soccer matches. The program, punctuated by advertisements, will be broadcast on the Apple TV+ streaming platform with the paid offer. Apple will also stream a portion of the matches for free to Apple TV app users. This offer should be launched in the United States in February 2023.
The Los Gatos company could also introduce a full TV+ offer with advertising, following in the footsteps of Netflix and Disney, Bloomberg suggests. Apple could also integrate advertising into its Maps application, as Google already does.
Apple is betting more and more on advertising revenue. Indeed, this summer, Apple announced that it wanted to multiply advertisements in the App Store. However, in a press release sent on October 26 to the specialized American media MacRumorsthe company says it has suspended “ads related to gambling and a few other categories on the product pages of the App Store”.